The organizer publishes the specialty magazine called "Monthly Gift Premium", has been published for 50 years since 1971. This has led to their achieving the enviable reputation of the magazine having the largest readership and most powerful influence in the gift manufacture and distribution world in Japan.
The readership of the magazine also constitutes the backbone of the huge mobilization at the time of the Gift Show, and the publications have become a close business partner for the exhibitors.
This establishes a point which other trade shows cannot emulate.

The Show organizer launches various PR campaings for the KIGS with posters, news releases, press conferences and other types of publicity. Advertisements and articles on the KIGS can be found in nearly 40 major trade magazines and newspapers in Japan and abroad.