The organizer's specialty magazine "Gift Premium Monthly" has been published for over 50 years since its first issue in 1971. As a result, it has earned a reputation as the most influential magazine with the largest readership in the gift manufacturing and distribution industry in Japan. The existence value of the magazine are also the backbone of the large turnout at the time of the gift show, making the publication a familiar business partner for exhibitors. This establishes a point that no other trade show can imitate.

The Show organizer launches various PR campaigns for the OIGS with posters, news releases, press conferences and other types of publicity. Advertisements and articles on the OIGS can be found in nearly 40 major trade magazines and newspapers in Japan and abroad.